Senior Vice President, Client Services at The Catevo Group
April 2007 - November 2009
Full responsibility to develop and direct public relations and research programs for state and national clients in various industries, including pharmaceutical, insurance; assisted living, construction, consumer products, publishing and utilities.
Counsel senior management on full range of communications and public policy issues, including media, community and employee relations, investor/stakeholder relations, strategic planning, market research, crisis communications, organizational development, government affairs, marketing, issues management and environmental communications.
Research, plan, budget, coordinate and evaluate comprehensive public relations programs, market and opinion research, strategic plans and special events.
Help direct the firm's long-term business strategy and day-to-day operations.
Supervise, mentor and motivate professional and administrative staff.
Recruit new business and expand existing client base.
Monitor and evaluate legislative and regulatory activities; build coalitions and grassroots programs.
Conduct media, presentation and crisis communications training.
Research, write and edit news stories, newsletters, speeches, proposals, brochures, radio/print ads and position papers.
Coordinate development of graphic materials, image advertising and audiovisual presentations
Vice President, Integrated Communications at The Catevo Group
April 2006 - April 2007
Full responsibility to develop and direct public relations and research programs for state and national clients in various industries, including pharmaceutical, insurance; assisted living, construction, consumer products, publishing and utilities.
Counsel senior management on full range of communications and public policy issues, including media, community and employee relations, investor/stakeholder relations, strategic planning, market research, crisis communications, organizational development, government affairs, marketing, issues management and environmental communications.
Research, plan, budget, coordinate and evaluate comprehensive public relations programs, market and opinion research, strategic plans and special events.
Help direct the firm's long-term business strategy and day-to-day operations.
Supervise, mentor and motivate professional and administrative staff.
Recruit new business and expand existing client base.
Monitor and evaluate legislative and regulatory activities; build coalitions and grassroots programs.
Conduct media, presentation and crisis communications training.
Research, write and edit news stories, newsletters, speeches, proposals, brochures, radio/print ads and position papers.
Coordinate development of graphic materials, image advertising and audiovisual presentations
Vice President at Epley Associates, Inc.
January 1995 - April 2006
Helped private- and public-sector organizations solve problems and increase profitability and productivity through expert reputation design and management. Managed and mentored dozens of public relations professionals over 11-year period. Boosted agency growth through business development success with new and existing clients. Worked extensively with regional, national and international companies in a wide range of vertical sectors, including healthcare, life sciences, biotechnology, banking, manufacturing, environmental, transportation, insurance, waste management and consumer goods, among others. Built strong local and national networks and made positive contributions through active involvement in business, community and professional organizations such the Greater Raleigh Chamber of Commerce, the PRSA Counselors Academy and United Way of Wake County.
Visiting Lecturer at North Carolina State University
January 1996 - January 2001
Public Relations Applications
Problems in Public Relations
Introduction to Public Relations
Director, Client Services at Epley Associates, Inc.
January 1992 - January 1995
Senior Counselor & Account Manager at Epley Associates, Inc.
January 1991 - January 1992
Account Manager & Public Relations Specialist at Epley Associates, Inc.
January 1985 - January 1991
Instructor, Small-Group Communications at UNC-Chapel Hill
August 1984 - December 1984
Instructor, Public Speaking at UNC-Chapel Hill
January 1984 - May 1984
Teaching Assistant, Small-Group Communications at UNC-Chapel Hill
January 1984 - May 1984
Teaching Assistant, Business Communications at UNC-Chapel Hill
August 1983 - December 1983
President | CEO at Forge Communications
November 2009
Co-founder of Forge Communications, a reputation design and management firm in Raleigh, N.C. We serve public- and private-sector clients in myriad industries, including healthcare, finance, construction, energy, business strategy, biotechnology, manufacturing, technology and transportation. Learn more at http://www.forgecommunications.com.
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